Yeni Rakı

Yeni Raki is a Turkish brand of anise-flavored aperitif (also referred to as raki).

It's The Life!

Because it's the original, it's the life!

Because It Is

It is the original Turkish raki brand which has been produced by TEKEL for years, a state owned enterprise until 2002. From that year on, there has been tough competition in the sector but neither its market share nor the brand image and perception has shown a downward trend. It is obvious that the original Turkish raki, Yeni Raki (means New Raki in Turkish language), will always be the "real raki" all over the world, with its undisputed quality, brand history, simple but strong packaging. Because it is "the original"! More original than Levi's, Jack Daniels, Ford. It deserves to be a Lovemark!